Top 5 areas where a Tech founder can gain value working with a consultant

As a Tech founder, have you ever wondered how to create and work towards a Business Goal while getting the best match in team members, how to set up deliverables for self and team members and even create and execute a Sales and Marketing plan? This is where working with a Subject Matter expert as a consultant can add value.

Some areas which some consultants enable an entrepreneur include areas like setting up processes, helping recruit and engage good team members ,enabling their performance as well building a work culture which performance driven. They help to draft the Goto Market strategies and help practically implement them and get the awareness as well as the first customers.

Top 5 benefits of working with a Business Consultant include:

  Specialised experience and Knowledge

Consultants as experts, bring high level knowledge and experience that entrepreneurs especially young entrepreneurs may not have in house. Their own experiences as well as experience in researching and studying best practices help create the best frameworks as well crafting winning strategies. They help operationalise the business by setting up efficient processes to help scale up as well as enabling the right team dynamics and competencies.

These inputs, can drastically reduce the learning curve and improve productivity and hence faster go to market.

Example: A consultant can help streamline the Job descriptions for team members and help recruit good talent given their experience in managing large teams. They can enable a faster process of onboarding new employees and getting them up to speed faster, reducing time to productivity and keeping them engaged, thereby reducing attrition. They can do these by drawing on their own experience as well as implementing best practices.

• Outside in perspective and Unbiased positioning

Founders and entrepreneurs being IN the business operationally are often so engrossed in daily activities including some outside their comfort levels that they often miss the big picture and develop blind spots, biased perspectives and get forced into decisions which are not well though through. This is where a Business Coach and Consultant can help view situations objectively, identifying gaps and operational efficiency opportunities which team members maybe overlooking.

Example: With a good engagement, a consultant can view transactional incidents and offer unbiased inputs on work culture, enabling better collaboration, cutting through silos as well engaging team members in a positive work culture.

• Speed of execution and reduced turnarounds

Drawing on their own experience and research, Consultants are able to create roll out plans much faster and ensure it is effective as well as efficient.

They can create a scalable plan incorporate team members with clearly defined goals and KPIs as well as defined roles and measure of success. These enable not just better speeds of execution and reduced turn around times for your business but also overcome siloed working fostering a culture of innovation and collaboration.

Example: A Consultant can study your market and help craft a Go to Market strategy incorporating opportunities for partnering, offering better value propositions as opposed to your competitors as well as repeatable processes for Customer acquisition using the right mix of Digital media and offline activities. These can individually be a challenge identifying and working with multiple agencies and teams to take your product or service to market, thus cutting down on not just time but also the discovery process.

• Setting up the right Measurement systems and enabling a culture of winning

Consultants can help setup the processes and engagement mechanisms to enable a culture of transparency, innovation as well as high performance, ring in best practices and frameworks for recruiting, onboarding, engaging as well as developing top talent in the organization. These can better align the employees’ goals and aspirations with the Company’s goals and lead to a culture of winning.

Example: A Consultant can work with the team members to create and roll out an employee feedback systems enabling a culture of continuous learning, ideation as well as growth – all of which are essential not just in the employees but as a winning culture itself.

• Focused Go-To-Market (GTM) Strategy

A winning GTM strategy involves more than just marketing—it requires deep market insight, precise positioning, competitive analysis, and alignment between product development, sales, and marketing teams. Consultants and SMEs in this field can craft a targeted, datadriven approach that maximizes the potential for market success. They can help the business identify customer pain points, create compelling value propositions, and choose the most effective sales and marketing tactics to win in the market.

Example: A consultant use data as available and create an ideal customer persona and help sharper segmentation and enabling sharper customer communication plans. This in turn can help reach the desired customer segment better and be more relevant in the communication especially in the digital world, getting better leads and thereby higher conversions.

In Summary:

By working with a Business Coach and Subject matter expert a founder/entrepreneur can draw on the experience and years of research by having ready access to winning processes, as well as practices, enabling a shorter learning curve, a culture of winning and avoiding the pitfalls of managing by pure objectives without the people and process factor.

10XG Ventures is a Business Consulting and Implementation support company which works as consultants, mentors as well as SMEs with Founders and entrepreneurs across multiple industries and geographies. With a team of well experienced and competent experts drawing on years of experience, they enable business success with reduced learning curve for new businesses. Visit www.10XG.in for more details.